I'm a UX/UI designer with 10 years of experience creating intuitive digital solutions across industries, driven by empathy and a passion for strategic, collaborative design that makes people's lives easier.
andras.gobel@gmail.com
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Key Portfolio Elements
realCity ride
Target audience
Commuters
Role
Lead UX De
Platform
iOS, Android, web
Company
realCity
Year
2014-2015 - First version
2022- Design update

Problem
Budapest commuters relied on third-party apps like Google Maps that lacked integration with the city's real-time transit data, leading to inaccurate information and missed connections. BKK (Budapest's public transport authority) had no control over how their service was presented to millions of daily passengers, and the same data inconsistencies affected digital displays at stops and on vehicles. When a trip planner was initially created, its outdated UI and rigid architecture made it difficult to incorporate user feedback, add new features, or display the growing amount of real-time information passengers needed.
Solutuion
In 2022, I led the redesign of BKK's trip planner (now live on utas.hu and the Veszprém GO platform), creating a unified, intuitive experience that seamlessly integrates local real-time data across all touchpoints. Through extensive benchmarking, user research, and iterative testing, I redesigned the interface to handle complex multi-modal journeys while displaying critical real-time information without overwhelming users. The new design established unified patterns that made adding features straightforward, gave operators backend control for rapid updates, and provided passengers with accurate route maps and live data—all within a modern, accessible interface. The result was a well-received platform that finally gave the transit authority and its passengers the reliable, locally-controlled trip planning tool they needed.





Impact & Results
The redesigned trip planner has been successfully deployed across multiple Hungarian cities and is now live on utas.hu (nationwide) and Veszprém GO, with active plans to expand to additional major cities and a country-wide operator. The platform's success is evident in its growing adoption—what began as a solution for Budapest (BKK) expanded to Szombathely (Blaguss Agora), and the updated design is now being rolled out to all existing stakeholders.
In Veszprém, where users had previously rejected an alternative provider's solution, the new design launched to positive early reception, demonstrating its usability and local relevance. The redesign also enhanced operator capabilities, giving transit authorities access to more features and greater control over their systems.
This project strengthened realCity's position as a trusted transit technology provider and established a scalable, adaptable design system that can serve cities of varying sizes across Hungary—proving that thoughtful, user-centered design can become infrastructure that entire regions depend on.

realCity dispatch
Target audience
Public Transport Operators
Role
Lead UX De
Platform
web
Company
realCity
Year
2023-

Problem
Transit operators were managing city-wide transportation networks with a patchwork of outdated, disconnected tools—legacy software from the '90s, manual processes, and multiple independent systems that didn't communicate with each other. Dispatchers struggled with inefficient workflows, poor real-time visibility, and steep learning curves while handling critical operations like managing traffic disruptions, coordinating vehicle schedules, tracking electric bus battery levels, and ensuring passenger connections. Each module operated in isolation with its own data layer, creating inconsistencies, requiring multiple logins, and making it nearly impossible to see the full operational picture when quick decisions were needed. Maintenance was costly, and adding new capabilities meant introducing yet another disconnected tool.
Solutuion
I designed the complete UX/UI for realCity Dispatch, a unified backend system that consolidates all critical transit operations—vehicle tracking, block scheduling (gantt charts), connection management, incident response, demand-responsive transport (DRT), trip planning, and driver messaging—into one integrated platform. By building all modules on a shared data layer, operators now see consistent, real-time information tailored to their specific workflows, whether they're monitoring the vehicle fleet, managing schedule disruptions, or coordinating connections.
Working closely with transit experts and gathering direct user feedback, I tackled the challenge of presenting dense, mission-critical information in an intuitive interface that operators could learn quickly and use confidently under pressure. The design transforms complex, multi-system operations into a cohesive experience that reduces cognitive load, eliminates app-switching, and gives operators the complete context they need to keep the city moving.

Impact & Results
realCity Dispatch is now deployed across multiple transit operations, including Carris (Lisbon), MÁV (Hungary's nationwide railway), and Blaguss Agora (Szombathely), with approximately 50-100 operators using the system daily to manage critical transit operations. The platform successfully consolidated multiple disconnected tools into one unified system, significantly reducing the complexity operators faced in their daily work.
Despite the inherent challenge of changing established workflows, operators embraced the new system, appreciating its intuitive interface and integrated approach after years of working with fragmented, outdated tools. The platform's success has positioned realCity Dispatch as a standard solution for transit authorities, contributing to new client acquisitions and contract wins.
The design continues to evolve with new features in development, including an innovative line view that will provide live vehicle tracking across multiple routes simultaneously—giving dispatchers unprecedented visibility and control to make real-time operational decisions. This project demonstrates how thoughtful design can transform complex, mission-critical operations into manageable, efficient workflows that operators actually want to use.
Oracle SPA
Target audience
Internal Sales Reps and Managers
Role
Lead UX De
Platform
web
Company
Oracle
Year
2019-2025

Problem
Oracle's 10,000+ sales representatives were managing complex enterprise accounts across a fragmented ecosystem of disconnected tools and countless spreadsheets. Critical information—customer install base, account plans, subscriptions, consumption data, white space analysis, and personal goals—lived in separate systems or worse, in individual spreadsheets invisible to management. Sales reps wasted valuable time hunting for data, switching between applications, and manually piecing together a complete picture of their accounts before customer conversations. Collaboration on shared accounts was nearly impossible, data accuracy suffered, and the core legacy system lacked the flexibility to address these workflow challenges or enable rapid iteration based on user feedback.
Solutuion
As lead designer, I built a unified sales planning platform from the ground up, combining all essential sales functions into one interconnected experience. Leveraging Oracle's PaaS infrastructure for the data layer, we created an agile, modular system that brought together install base details, account planning, subscription management, consumption tracking, white space identification, and goal monitoring—eliminating the spreadsheet chaos and tool-switching that plagued daily workflows.
Through extensive user research—interviews, workshops, and contextual inquiries with sales teams—I designed workflows that prioritized what mattered most: enabling collaborative account planning and providing sales reps with a thorough, accurate view of each customer before any outreach. The modular architecture showed users only what they needed, reducing cognitive overload while maintaining access to comprehensive data. Working closely with business stakeholders, we established a phased roadmap to release and test features with real users, iterating quickly based on feedback. The platform also served as a testing ground for the company's evolving design system, allowing us to validate new components in a real-world, high-stakes environment before broader rollout.

Impact & Results
The platform achieved rapid adoption across Oracle's global sales organization, reaching 10,000 unique weekly users (20,000 monthly) within two quarters and maintaining consistent engagement—proving that sales reps genuinely valued the tool rather than simply complying with a mandate. The consolidated experience reduced the number of daily tools from 5-6 disconnected systems down to one unified platform, eliminating the spreadsheet chaos and dramatically streamlining sales workflows.
Sales representatives reported significant improvements in their ability to collaborate on shared accounts, prepare for customer conversations with complete data, and track their goals effectively. Management gained unprecedented visibility into sales activities and deal health at all levels—direct managers could better support their teams, while senior leadership achieved a clearer understanding of the organization's pipeline and performance. These workflow improvements contributed to measurable sales performance gains across the organization.
The platform's impact extended beyond the initial 10,000 users, eventually rolling out to all 25,000+ Oracle sales personnel globally. The Sales Planning and Account Information modules became particularly critical to daily operations. While the tool was later placed in legacy mode due to organizational shifts, its success demonstrated the value of the unified approach—Oracle plans to incorporate many of these features and workflows back into the core product, ensuring the design innovations continue to benefit future generations of sales teams.
Oracle DAS
Target audience
(Deal) Approvers
Role
Lead UX De
Platform
web
Company
Oracle
Year
2025-

Problem
Oracle's deal approval process was a critical bottleneck in closing complex enterprise sales. Sales reps relied on a legacy approval system that was slow, required extensive training to navigate, and couldn't keep pace with the speed modern deals demanded. When salespeople needed approval for unique contract conditions, special pricing, or complex deal structures, they faced unclear status updates, confusing workflows, and delays that risked losing competitive opportunities. The system hadn't been updated to align with Oracle's evolving design standards, and its complexity meant that both requesters and approvers—spanning sales reps, managers, finance, and legal—struggled to move deals forward efficiently. Connected to the CPQ (Configure, Price, Quote) system, this approval layer touched every significant deal, making its inefficiency a company-wide problem.
Solutuion
Taking over the design from a peer, I led the redesign of the Approvals tool as a solo designer, focusing on speed, simplicity, and transparency. Through regular user feedback sessions, I systematically streamlined workflows, filled gaps from the legacy system, and updated the interface to align with Oracle's design system—reducing the training burden and cognitive load for all users.
I redesigned the approval experience around clarity and velocity, introducing visual progress maps and specific status messages that gave both deal owners and approvers immediate understanding of where each approval stood and what action was needed. Recognizing that approvers and requesters had different needs, I created distinct views: requesters could track their deals at a glance, while approvers received the context and deal details necessary to make informed decisions quickly. By testing ideas with users before development and continuously incorporating enhancement requests, the redesigned tool transformed a frustrating, slow process into a streamlined system that helped Oracle close complex deals faster.

Impact & Results
The redesigned Approvals tool is launching internally to approximately 1,000-2,000 users after two quarters of focused design work. Early testing with user groups generated strongly positive feedback—both approvers across sales, management, finance, and legal expressed enthusiasm for the streamlined experience. By simplifying workflows and reducing unnecessary steps, the redesign directly addresses the speed imperative that drives Oracle's deal velocity.
Beyond immediate usability improvements, this project successfully brought a critical legacy system into alignment with Oracle's design system, contributing to broader design consistency across the sales platform and reducing the fragmentation that previously required extensive training. The positive reception from management signals confidence that the tool will accelerate deal approvals and reduce bottlenecks once fully deployed.
What makes this project particularly meaningful is demonstrating that thoughtful design improvements are achievable even under tight deadlines and organizational constraints. By maintaining regular user feedback loops and advocating for simplification over feature bloat, the redesign proves that legacy systems can evolve into modern, efficient tools without requiring complete rebuilds—setting a precedent for how Oracle can continue improving critical sales infrastructure.